TikTok is introducing a updated setting that allows them to cut down on the quantity of AI-created videos appearing in their feeds. This step comes as the platform disclosed that it currently hosts over 1 billion AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a full-scale release. This shift aligns with a surge in AI-generated material, fueled by recent AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature clips produced artificially. A considerable share of this material is considered mass-produced AI material, a phrase for substandard, mass-produced content that is frequently absurd or dreamlike.
“We know from our community that a lot of users like content made with AI tools, ranging from computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, depending on their own choices,” said a platform representative.
AI on the Platform
TikTok shared that there are currently 1.3bn videos on its service identified as AI-generated. In total, in excess of 100 mn media items are submitted to the platform every day, making AI-generated material a relatively small portion of its complete catalog.
User Control Features
Viewers will be in a position to decrease or raise the amount of AI-generated videos they watch by using the content preference option in the application and selecting the AI content topic. Additional categories that can already be adjusted under the setting cover politics, style, beauty, and dance.
AI Disclosure Rules
TikTok’s rules oblige users to label “realistic” artificially created content, and it prohibits harmful fake videos of well-known individuals or crisis events. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Additionally, the platform will henceforth apply an AI-generated label to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This step is intended to stop users from seeking to circumvent the tagging system.
Responsible AI Funding
The platform is also introducing a $2m AI literacy fund for experts and groups to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations specializing in educating programming and robotics.
Moderation Strategy
TikTok has defended its content review process, during debate over plans to lay off hundreds of content moderators in Britain. It is planning to cut hundreds of positions in its content moderation division in its British office, with labor groups and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A senior executive explained that human moderation would continue to be important, but automated tools can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. The company reported a notable drop in disturbing and violent content seen by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
